The Content Formula Calculate the ROI of Content Marketing Never Waste Money Again (Audible Audio Edition) Michael Brenner Liz Bedor Marketing Insider Group Books
Download As PDF : The Content Formula Calculate the ROI of Content Marketing Never Waste Money Again (Audible Audio Edition) Michael Brenner Liz Bedor Marketing Insider Group Books
The Content Formula answers the biggest question currently on marketers' minds What is the ROI of content marketing? This book provides a step-by-step guide for marketers and is divided into three parts how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.
With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now, so departments can focus on the areas that yield the most benefit to the bottom line. The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer's toolbox.
Available in paperback, on , as an audiobook, and soon as an online calculator to save you even more time!
The Content Formula Calculate the ROI of Content Marketing Never Waste Money Again (Audible Audio Edition) Michael Brenner Liz Bedor Marketing Insider Group Books
As that random person who's both a quant and works in marketing, this book had me at the first page. I can't think of a comparable offering - even books devoted entirely to KPIs and marketing metrics - that actually have numbers and calculations on each page. If you want to truly learn how to compute the ROI on your content marketing, this should be your first stop. Frankly, even if you're not a math guy, the authors take you through each calculation step by step - and even if you're not going to be the person doing the calculations at your firm, it's still, I think, of tremendous use to understand the factors and drivers that underlie a particular metric.To give a sense of the book's efficiency, it's well under 100 pages of text, but manages to show, step-by-step, how to compute at least 15 highly relevant metrics. I note that the below excludes the computation of cost of unused content which appears in the chapter on making the business case for content marketing, but the coverage extends to:
A. Brand Awareness (three metrics)
B. Brand Health
i. Engagement Metrics (five metrics)
ii. Audience Growth Metrics (three metrics)
C. Conversions (three core metrics)
Throughout, the authors drop in :"pulse checks" so you can make sure you're comfortable with the material presented thus far. Each metric has a real-world example. Incredibly helpfully, the authors also provide a terrific package of cheat sheets and worksheets.
Of course, at work, you're not going to be doing these computations by hand. But coming from the finance world and with valuation having been central to my career, I want to re-emphasize that the real learning is in mastering the drivers of value. It's not something most folks take the time to do, frankly and IMHO, particularly if you're with an agency, having a mastery of the metrics makes for very, very good business.
Thanks to both of the authors!
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The Content Formula Calculate the ROI of Content Marketing Never Waste Money Again (Audible Audio Edition) Michael Brenner Liz Bedor Marketing Insider Group Books Reviews
Pretty basic but it is a great tool to add to the shelf if you are involved in content strategy.
Huge help when clients try to compare apples (traditional marketing) to apples (content marketing)...formulas are great and again, a huge help.
Loved that this book provided equations and approaches any content marketing program can use. It’s not just theory or a plug for labor-intensive research efforts.
Michael and Liz do an outstanding job of laying down the foundation upon which to build and measure a successful content marketing strategy. You will enjoy this easy to read book and begin executing against the recommendations they outline.
As that random person who's both a quant and works in marketing, this book had me at the first page. I can't think of a comparable offering - even books devoted entirely to KPIs and marketing metrics - that actually have numbers and calculations on each page. If you want to truly learn how to compute the ROI on your content marketing, this should be your first stop. Frankly, even if you're not a math guy, the authors take you through each calculation step by step - and even if you're not going to be the person doing the calculations at your firm, it's still, I think, of tremendous use to understand the factors and drivers that underlie a particular metric.
To give a sense of the book's efficiency, it's well under 100 pages of text, but manages to show, step-by-step, how to compute at least 15 highly relevant metrics. I note that the below excludes the computation of cost of unused content which appears in the chapter on making the business case for content marketing, but the coverage extends to
A. Brand Awareness (three metrics)
B. Brand Health
i. Engagement Metrics (five metrics)
ii. Audience Growth Metrics (three metrics)
C. Conversions (three core metrics)
Throughout, the authors drop in "pulse checks" so you can make sure you're comfortable with the material presented thus far. Each metric has a real-world example. Incredibly helpfully, the authors also provide a terrific package of cheat sheets and worksheets.
Of course, at work, you're not going to be doing these computations by hand. But coming from the finance world and with valuation having been central to my career, I want to re-emphasize that the real learning is in mastering the drivers of value. It's not something most folks take the time to do, frankly and IMHO, particularly if you're with an agency, having a mastery of the metrics makes for very, very good business.
Thanks to both of the authors!
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